Founder Storytelling Services for Brands That Want Real Results

POV: I hired Gimmie Social Media to create content for my brand. Now I never have to think about what to post ever again.

Founder Storytelling That Humanises Your Brand

Your founder’s story is what makes your brand truly unique. We craft and share your founder’s journey in a way that’s real, relatable, and unforgettable. This authentic storytelling builds trust and creates genuine connections with your audience. Because people don’t just buy products; they buy stories and the people behind them. Let’s bring your founder story to life and make your brand stand out.

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TikTok for Grown-Ups: Why Gen X Is Driving the Platform’s Australian Momentum

What Is Founder Storytelling and Why It Works?

Founder storytelling is strategic, personality-led content built around your journey. It drives loyalty and builds emotional resonance.

  • Founder-led brands get 3.5x more engagement than faceless ones
  • Perfect for building personal connections with your audience and media
  • Converts followers into fans, and fans into customers
Tell your founder story
SOCIAL MEDIA IS OUR ENTIRE PERSONALITY
SOCIAL MEDIA IS OUR ENTIRE PERSONALITY
SOCIAL MEDIA IS OUR ENTIRE PERSONALITY
SOCIAL MEDIA IS OUR ENTIRE PERSONALITY
SOCIAL MEDIA IS OUR ENTIRE PERSONALITY
SOCIAL MEDIA IS OUR ENTIRE PERSONALITY
SOCIAL MEDIA IS OUR ENTIRE PERSONALITY
SOCIAL MEDIA IS OUR ENTIRE PERSONALITY

OUR Founder Storytelling
AGENCY SERVICES.

We don’t just post videos.
We create content ecosystems that grow your brand.

1
TikTok Strategy & Account Growth
Custom content calendars,trend-mapping, and performance tracking to grow your presence with purpose.
2
TikTok Video
Production
From concept to shoot to edit –we produce native TikTok content weekly (or daily, if that’s your speed).
3
Creator Sourcing & UGC
We connect your brand with real creators who match your audience and vibe.
3
Creator Sourcing & UGC
We connect your brand with real creators who match your audience and vibe.
3
Creator Sourcing & UGC
We connect your brand with real creators who match your audience and vibe.
3
Creator Sourcing & UGC
We connect your brand with real creators who match your audience and vibe.
1
Story Mining & Brand Voice Mapping
We interview, brainstorm, and script around your founder journey, key beliefs, and product purpose - then translate it into content gold.
2
Founder-Led Video Series
We produce talking-head videos, voice-over Reels, and casual clips (like car chats, storytimes, or "hot takes") that feel personal yet powerful.
3
Caption Writing & Post Structuring
We write long-form captions, micro-stories, and content designed to build connection - with hooks that hold attention.
4
Founder Content for Paid & Organic Use
We format your storytelling content for both feeds and ads — because founder-led creatives convert like crazy.
5
Thought Leadership & Media Positioning
Want to pitch podcasts or get featured? We help you position your content for media outreach and LinkedIn growth.

Founder Storytelling
EXAMPLES

WHO WE
WORK WITH.

Whether you're just starting out on Tiktok or scaling up, we plug in wherever you need us.

E-COMMERC
EBRANDS

ready to drive
sales via content

SERVICE
PROVIDERS

wanting visibility
beyond Instagram

CHALLENGER
BRANDS

launching loud
and fast

FOUNDERS

who want to
show up, not just
be seen

MARKETERS

who know TikTok
isn’t optional anymore

WHY GIMMIE SOCIAL?

Because you don’t need a content agency that dabbles in TikTok and Instagram. You need one that lives on the platform.

We’re not repackaging social media plans from 2020. We’re building for what works today, and what will win next.

Frequently
asked
questions.

What is founder storytelling?

Founder storytelling is the art of sharing the real you behind the brand; your why, your journey, your beliefs, and your bold moments. It’s not just a bio. It’s strategic content that connects with your audience, builds credibility, and turns your personal story into brand fuel.

Why should I share my founder story?

Because people buy from people. Founder content builds trust and relatability, differentiates your brand, attracts press, partners, and talent, drives deeper community engagement, and creates an emotional reason to follow, share, and buy. It makes your brand unforgettable, and that’s priceless.

What kind of founder content do you create?

We help craft and capture all sorts of stories, such as “Why I started this” videos, raw voice-note-style, reels or TikToks, founder letters and behind-the-scenes captions, story-driven podcast clips, candid interviews, personal takes on industry trends, product dev, or mission. From founder-first to founder-light, we match your comfort zone and strategy.

I’m not a “personal brand” - do I still need founder content?

Yes, and especially if your brand is scaling. Founder storytelling doesn’t mean oversharing. It means showing enough of the human behind the brand to build real trust and stand out in a saturated market.

What if I’m camera-shy or not great on video?

We’ve got you. You don’t need to be a natural performer. We coach you through storytelling, offer low-lift formats (like voiceovers or text-to-video), and tailor everything to feel like you. Authenticity always wins.

How often should I post founder content?

We recommend at least 1–2 pieces a month, whether it’s a quick “thought of the day,” a deeper launch story, or a scroll-stopping insight. Consistency builds familiarity and trust, especially with new followers or media eyes on your brand.

Can I use founder storytelling in paid ads?

Yes, and it converts. Founder-led ads, especially video or voice-driven ones, create a personal hook that generic product ads miss. We build founder-focused campaigns that feel like conversations, not commercials.

you’re gonna want this.

We keep it tight. Updates, ideas, and whatever’s actually interesting -
nothing you’ll ignore.

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SOCIAL MEDIA IS OUR ENTIRE PERSONALITY
SOCIAL MEDIA IS OUR ENTIRE PERSONALITY
SOCIAL MEDIA IS OUR ENTIRE PERSONALITY
SOCIAL MEDIA IS OUR ENTIRE PERSONALITY
SOCIAL MEDIA IS OUR ENTIRE PERSONALITY
SOCIAL MEDIA IS OUR ENTIRE PERSONALITY
SOCIAL MEDIA IS OUR ENTIRE PERSONALITY
SOCIAL MEDIA IS OUR ENTIRE PERSONALITY

We can help
if you want to

We don’t just post videos. We create content ecosystems that grow your brand.

RECENT WORK

NIKE LIMITED
SPRING RELEASE

Turning it out for a household favourite.

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RECENT WORK

First Home Buyer Campaign Launch for Woodsong

For Woodsong, we created TikTok-focused UGC to support their First Home Buyer campaign launch - developing relatable, platform-native content designed to connect with a new audience, build trust, and drive engagement from day one.

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RECENT WORK

Stilla Shed x Three Birds Renovations Collaboration

For Stilla, we managed a collaboration with Three Birds Renovations - overseeing the project end-to-end and producing a suite of creative assets for socials, website, and paid ads, ensuring a cohesive and high-impact brand presence across all channels.

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RECENT WORK

Monthly UGC Burger Reviews for Hello Harry

We deliver ongoing monthly UGC burger review content for Hello Harry across AYR and LTO menu items nationwide—managing everything from creator sourcing and coordination through to editing and publishing. By leveraging authentic, review-style content, we bring the product to life in a relatable way that drives cravings, boosts engagement, and keeps the brand consistently visible.

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RECENT WORK

Bringing a New Industry Solution to Life with UGC

To highlight Sterling Supplies’ innovative commercial matting solution, we created a UGC video that brought the product to life - showing its real-world benefits in a clear, engaging, and relatable way.

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RECENT WORK

Stilla Display UGC

UGC video production for Stilla Shed’s new Sydney display launch, by creating UGC-style content featuring a visit and guided tour of the space, giving audiences an inside look and highlighting the brand’s latest showcase.

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RECENT WORK

Australian Plants Online Shoot

Ahead of their TikTok ads launch, we visited Australian Plants Online to create platform-first video content designed to capture attention, drive engagement, and tailor their messaging to TikTok’s fast-paced, creative environment.

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RECENT WORK

TikTok Video Content For UHaul

Shoot for U-Haul Australia to showcase their newly wrapped trailer, created in collaboration with National Farmer Australia to raise awareness. The project included filming an interview with the founder, capturing detailed trailer footage, and producing supporting video content to amplify the initiative.

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RECENT WORK

Video Production for Evolution Early Learning

Visit to Evolution Early Learning centres every two months for dedicated 2-hour video sessions. These shoots capture the day-to-day life of the childcare centres, from classroom activities to community moments. By consistently highlighting the people, spaces, and stories that make each centre unique, we help them stay connected with families and showcase their vibrant, nurturing environment.

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RECENT WORK

TikTok Video Content For Chrisco

We led and managed a 3-day production for Chrisco, building a 12-month content library of TVCs, UGC, and trend-led content designed to drive authentic engagement and keep the brand meaningfully connected to its audience.

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RECENT WORK

Educational UGC Content for Searles

Sourced and secured highly relevant UGC creators, building a partnership that delivers authentic, ongoing content for the brand. By tapping into trusted voices and community-driven storytelling, we’ve been able to generate consistently strong engagement and keep the brand connected to its audience in a meaningful way.

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Brands
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we have worked with

LET’S MAKE SOMETHING PEOPLE WANT TO WATCH

Ready to get started? Drop your details below and we’ll be in touch.

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