Competition Marketing Services for Brands That Want Real Results

POV: I hired Gimmie Social to create content for my brand. Now I never have to think about what to post ever again.

Boost Growth with Competition Marketing

Competition and giveaways are powerful tools to grow your audience, increase engagement, and create excitement around your brand. We design and run competitions that capture attention, encourage participation, and turn followers into loyal fans. From concept to execution, we handle every detail so you get maximum impact without the hassle. Spark excitement, build loyalty, and watch your brand thrive.

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TikTok for Grown-Ups: Why Gen X Is Driving the Platform’s Australian Momentum

What Is Competition Marketing and Why It Works?

Competition marketing uses contests and giveaways to create fast, organic buzz. From single-brand campaigns to co-branded prize pools, it’s a high-impact, low-barrier growth tool.

  • Drives 34% faster audience growth on average
  • Increases brand engagement and saves by 3–5x
  • Perfect for lead-gen, launches, and product discovery
    Run locally or globally, and always within platform compliance.
Plan your next competition
SOCIAL MEDIA IS OUR ENTIRE PERSONALITY
SOCIAL MEDIA IS OUR ENTIRE PERSONALITY
SOCIAL MEDIA IS OUR ENTIRE PERSONALITY
SOCIAL MEDIA IS OUR ENTIRE PERSONALITY
SOCIAL MEDIA IS OUR ENTIRE PERSONALITY
SOCIAL MEDIA IS OUR ENTIRE PERSONALITY
SOCIAL MEDIA IS OUR ENTIRE PERSONALITY
SOCIAL MEDIA IS OUR ENTIRE PERSONALITY

OUR Competition Marketing
AGENCY SERVICES.

We don’t just post videos.
We create content ecosystems that grow your brand.

1
TikTok Strategy & Account Growth
Custom content calendars,trend-mapping, and performance tracking to grow your presence with purpose.
2
TikTok Video
Production
From concept to shoot to edit –we produce native TikTok content weekly (or daily, if that’s your speed).
3
Creator Sourcing & UGC
We connect your brand with real creators who match your audience and vibe.
3
Creator Sourcing & UGC
We connect your brand with real creators who match your audience and vibe.
3
Creator Sourcing & UGC
We connect your brand with real creators who match your audience and vibe.
3
Creator Sourcing & UGC
We connect your brand with real creators who match your audience and vibe.
1
Concept Development & Prize Structuring
We craft competition angles that are exciting, on-brand, and aligned with your goals - from viral giveaways to multi-participant challenges.
2
Platform Setup & Entry Flows
We build and manage seamless entry mechanics: comment-to-win, lead capture forms, and more.
3
Visual Assets & Copywriting
We create scroll-stopping visuals, CTA-packed captions, and everything you need for stories, feed posts, email, and more.
4
Cross-Promotion & Paid Amplification
We boost reach with ads, influencer seeding, or brand collabs — giving your campaign momentum from day one.
5
Lead Capture & Winner Selection
We collect and organise all entries, select winners, and handle comms - while giving you a clean, exportable list for remarketing.
6
Performance Recap
A post-campaign report covering reach, followers gained, emails captured, and engagement metrics.

TRENDING RIGHT NOW

WHO WE
WORK WITH.

Whether you're just starting out on Tiktok or scaling up, we plug in wherever you need us.

E-COMMERC
EBRANDS

ready to drive
sales via content

SERVICE
PROVIDERS

wanting visibility
beyond Instagram

CHALLENGER
BRANDS

launching loud
and fast

FOUNDERS

who want to
show up, not just
be seen

MARKETERS

who know TikTok
isn’t optional anymore

WHY GIMMIE SOCIAL?

Because you don’t need a content agency that dabbles in TikTok and Instagram. You need one that lives on the platform.

We’re not repackaging social media plans from 2020. We’re building for what works today, and what will win next.

Frequently
asked
questions.

What is competition marketing?

Competition marketing uses giveaways, contests, or challenges to drive brand awareness and engagement. Think: “Enter to win,” “Tag a friend,” or “Share your story” - all designed to boost reach, collect leads, and turn views into follows and fans.

What kind of competitions do you run?

We design end-to-end campaigns like Instagram giveaways, TikTok comment challenges, Email-for-entry lead contests, UGC-based challenges, Multi-brand prize bundles, Story polls or quiz-based engagement games. Each is tailored to your platform, product, and audience.

Why should I run a competition or giveaway?

Because it works. Competitions explode reach and visibility, grow your followers fast, collect qualified leads, create a viral loop through tagging and sharing, drive immediate action around product launches, events, or drops. Plus, people love free stuff - and you control the rules.

How do you make sure it doesn’t attract “freebie hunters”?

Smart strategy and filters. We design entry methods to attract your ideal customer, not just prize chasers. Think: product-relevant questions, niche targeting, email validation, and gated bonus entries for real fans.

Do competitions help with long-term growth or just quick wins?

Both, when done right. You’ll see an immediate spike in reach and engagement, but also build a stronger list, retargetable audiences, and social proof that compounds over time.

How is competition marketing different from regular paid campaigns?

Paid ads push content to cold audiences. Competitions pull people in. They incentivise participation, sharing, and organic spread - all while building your email list, growing your socials, and creating FOMO around your brand.

Are competitions compliant with legal and platform rules?

100%. We handle the T&Cs, platform guidelines (like Instagram’s rules), privacy policies, and any region-specific regulations.

How do you track success?

We measure more than entries. You’ll get reports on reach, follower growth, email signups, engagement, website visits, and ROI so you know what’s landing and how to scale it next time.

GET A COMPETITOR ANALYSIS, AND USE IT TO CRUSH THEM.

Your competitors are winning.

Let’s change that. We dig into their ads, SEO, socials, and website to
show you exactly why they’re ahead, and show you how to take it back.

SOCIAL MEDIA IS OUR ENTIRE PERSONALITY
SOCIAL MEDIA IS OUR ENTIRE PERSONALITY
SOCIAL MEDIA IS OUR ENTIRE PERSONALITY
SOCIAL MEDIA IS OUR ENTIRE PERSONALITY
SOCIAL MEDIA IS OUR ENTIRE PERSONALITY
SOCIAL MEDIA IS OUR ENTIRE PERSONALITY
SOCIAL MEDIA IS OUR ENTIRE PERSONALITY
SOCIAL MEDIA IS OUR ENTIRE PERSONALITY

We can help
if you want to

We don’t just post videos. We create content ecosystems that grow your brand.

RECENT WORK

NIKE LIMITED
SPRING RELEASE

Turning it out for a household favourite.

see more
RECENT WORK

Stilla Display UGC

UGC video production for Stilla Shed’s new Sydney display launch, by creating UGC-style content featuring a visit and guided tour of the space, giving audiences an inside look and highlighting the brand’s latest showcase.

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RECENT WORK

Australian Plants Online Shoot

Shoot for Australian Plants Online ahead of their TikTok ads launch, creating platform-specific video content to drive engagement, ensuring the brand’s messaging was optimised for TikTok’s fast-paced, creative environment.

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RECENT WORK

TikTok Video Content For UHaul

Shoot for U-Haul Australia to showcase their newly wrapped trailer, created in collaboration with National Farmer Australia to raise awareness. The project included filming an interview with the founder, capturing detailed trailer footage, and producing supporting video content to amplify the initiative.

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RECENT WORK

Evolution Early Learning Video

Visit to Evolution Early Learning centres every two months for dedicated 2-hour video sessions. These shoots capture the day-to-day life of the childcare centres, from classroom activities to community moments. By consistently highlighting the people, spaces, and stories that make each centre unique, we help them stay connected with families and showcase their vibrant, nurturing environment.

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RECENT WORK

TikTok Video Content For Chrisco

Organised and managed a 3-day production for Chrisco, designed to build a content library for the next 12 months. We produced TVCs, UGC videos, and trend-driven content to generate authentic engagement and keep the brand connected to its audience in a meaningful way.

see more
Brands
we have worked with

LET’S MAKE SOMETHING PEOPLE WANT TO WATCH

Ready to get started? Drop your details below and we’ll be in touch.

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