Behind-the-scenes (BTS) content gives your audience a peek at the real people, processes, and moments behind your brand. It’s the unpolished, authentic stuff like team days, product packing, design sketches, bloopers, and anything that shows how it’s made or who’s behind it.

Because people connect with people, not just polished branding. BTS builds trust, loyalty, and emotional connection. It makes your brand relatable, memorable, and real which leads to higher engagement, stronger community, and more conversions.

We shoot and edit all sorts of BTS: Office tours, day-in-the-life team clips, service or product process, founder Q&As and voice notes, etc. Each piece is styled to match your brand’s vibe - raw or refined.

Not even close. BTS content works beautifully on TikTok, Instagram Reels, YouTube Shorts, LinkedIn, email newsletters, and even your About page. We format it for every platform your audience touches.

Don’t worry, we guide your team and make it feel natural. Plus, we can shoot creative workarounds (like voiceovers, montages, or behind-the-camera content) to keep things comfy but still authentic.

We handle the whole flow, from storyboarding and shot lists to filming, editing, and scheduling. No awkward filming days or wasted footage. We help you show up confidently and consistently.

Ideally weekly, but even 1–2 pieces a month can make a big difference.

Yes, especially top-of-funnel or retargeting campaigns. BTS content stops the scroll because it feels real. It performs well in Spark Ads, Reels Ads, and even YouTube pre-rolls when done right.